Haze Media IT — Driving Agility
Growth marketing team reviewing app acquisition and campaign analytics

Haze Media IT / Digital Growth

User Acquisition Services – Mobile & Web

Acquire More Users. Generate Quality Leads. Accelerate Digital Growth.

Talk to Our Growth Marketing Team Get a Free Consultation

Reach. Acquire. Retain.

Reach the right audience. Acquire quality users. Scale your growth.

Growing a successful digital product requires more than visibility. It requires reaching the right audience, acquiring valuable users and converting potential customers into measurable business outcomes.

At Haze Media IT, we provide mobile and web user acquisition services designed to help businesses attract new users, generate qualified leads and scale customer acquisition through performance-driven marketing campaigns.

We combine audience research, paid advertising, campaign optimization, conversion tracking and data analytics to deliver measurable acquisition results.

Whether you are launching a mobile application, growing a SaaS platform, promoting an e-commerce website or generating business enquiries, we develop acquisition strategies aligned with your growth objectives.

From Cost Per Install (CPI) campaigns to Cost Per Lead (CPL) campaigns, we help businesses acquire users and customers through targeted, performance-focused marketing.

Performance with purpose

Our User Acquisition Services

We provide mobile and web user acquisition solutions to help businesses grow their digital audience, increase conversions and improve marketing performance.

01

Mobile App User Acquisition

Grow your mobile application user base through targeted advertising and performance-driven acquisition campaigns.

Our mobile app user acquisition services help businesses attract relevant users, increase app installations and improve user acquisition efficiency across Android and iOS platforms.

We develop acquisition campaigns based on your app category, target audience, geographic market and business objectives.

What We Offer:

  • Mobile App Install Campaigns
  • Cost Per Install (CPI) Campaigns
  • Android App User Acquisition
  • iOS App User Acquisition
  • App Store Optimization (ASO)
  • Paid App Promotion
  • Audience Targeting and Segmentation
  • App Install Attribution
  • Retargeting Campaigns
  • User Acquisition Funnel Optimization
  • Campaign Performance Tracking
  • User Acquisition Reporting

Advertising Platforms:

  • Google App Campaigns
  • Meta Ads (Facebook and Instagram)
  • TikTok Ads, where available
  • Apple Ads
  • Other relevant mobile advertising networks

02

CPI Campaigns – Cost Per Install

Acquire mobile application users through performance-based Cost Per Install campaigns.

CPI campaigns focus on generating application installations through targeted advertising. Advertisers pay based on validated app installs, according to the agreed campaign and attribution model.

At Haze Media IT, we help businesses plan, launch and optimize CPI campaigns to improve install volume, audience relevance and acquisition efficiency.

What We Offer:

  • CPI Campaign Strategy
  • Android and iOS Install Campaigns
  • Audience Research and Targeting
  • Campaign Budget Optimization
  • Creative and Ad Copy Testing
  • App Install Tracking
  • Attribution Integration
  • Geographic Targeting
  • Campaign Optimization
  • Install Quality Analysis
  • CPI Performance Reporting

Key Metrics We Track:

  • Cost Per Install (CPI)
  • Total App Installs
  • Install Conversion Rate
  • Click-Through Rate (CTR)
  • Cost Per Click (CPC)
  • Cost Per Acquisition (CPA)
  • Retention Rate
  • Cost Per Retained User

Our objective is to acquire relevant users rather than simply maximize installation numbers.

03

Web User Acquisition

Drive targeted traffic to your website, landing pages and digital platforms through performance marketing campaigns.

Our web user acquisition services help businesses increase website visitors, attract potential customers and convert traffic into meaningful business opportunities.

We develop targeted acquisition campaigns using audience segmentation, search intent, paid advertising and conversion optimization.

What We Offer:

  • Website Traffic Campaigns
  • Search Advertising
  • Display Advertising
  • Social Media Advertising
  • Landing Page Campaigns
  • Audience Targeting
  • Website Conversion Tracking
  • Remarketing and Retargeting
  • Funnel Optimization
  • Conversion Rate Optimization (CRO)
  • Website Lead Generation
  • Campaign Performance Analytics

04

CPL Campaigns – Cost Per Lead

Generate qualified business leads through targeted Cost Per Lead campaigns.

Our CPL campaign management services help businesses attract potential customers who are interested in their products or services.

We design lead generation campaigns that combine audience targeting, compelling advertisements, optimized landing pages and lead capture mechanisms.

What We Offer:

  • CPL Campaign Strategy
  • B2B Lead Generation
  • B2C Lead Generation
  • Website Lead Generation
  • Landing Page Optimization
  • Lead Form Development
  • Audience Segmentation
  • Campaign Creative Development
  • Lead Tracking and Attribution
  • Lead Quality Analysis
  • Retargeting Campaigns
  • Lead Generation Reporting

Key Metrics We Track:

  • Cost Per Lead (CPL)
  • Total Leads Generated
  • Lead Conversion Rate
  • Qualified Lead Rate
  • Cost Per Qualified Lead
  • Cost Per Acquisition (CPA)
  • Lead-to-Customer Conversion Rate
  • Return on Ad Spend (ROAS)

We focus on improving lead quality and conversion potential rather than generating large volumes of unqualified enquiries.

05

Performance Marketing

Maximize marketing efficiency through measurable and data-driven advertising campaigns.

Our performance marketing services help businesses reach the right audience, optimize advertising expenditure and improve customer acquisition results.

We manage campaigns across suitable advertising channels and continuously evaluate performance to improve campaign outcomes.

What We Offer:

  • Performance Marketing Strategy
  • Paid Search Campaigns
  • Paid Social Media Campaigns
  • Mobile App Campaigns
  • Website Traffic Campaigns
  • Lead Generation Campaigns
  • Conversion Tracking
  • Audience Retargeting
  • Campaign Optimization
  • Marketing Analytics and Reporting

06

App Growth and User Retention

Acquiring users is only the first step. Retaining users and encouraging continued engagement are equally important for sustainable app growth.

We help businesses improve app engagement through data-driven acquisition analysis, audience segmentation and remarketing strategies.

What We Offer:

  • User Retention Analysis
  • App Engagement Campaigns
  • Audience Segmentation
  • Remarketing and Retargeting
  • Re-engagement Campaigns
  • Push Notification Strategy
  • Funnel Analysis
  • Cohort Analysis
  • User Lifecycle Campaigns
  • App Growth Analytics

The right metric for your objective

CPI vs CPL – Which Acquisition Model Is Right for Your Business?

Different digital products require different user acquisition strategies.

CPI and CPL acquisition campaign comparison
ParameterCPI CampaignCPL Campaign
Full formCost Per InstallCost Per Lead
Primary objectiveApp installationsLead generation
TargetMobile app usersPotential customers
Conversion eventValidated app installValid lead submission
Common platformsGoogle App Campaigns, Meta AdsGoogle Ads, Meta Ads, LinkedIn Ads
Suitable forMobile applicationsB2B, B2C and service businesses
Main KPICPICPL
Further measurementRetention and engagementLead quality and conversion

Our recommendation: Choose CPI when your primary objective is to grow a mobile application's user base. Choose CPL when your objective is to generate potential customers and business enquiries.

For long-term growth, both models should also be evaluated against downstream conversions, customer acquisition cost and actual business value.

Our User Acquisition Process

We follow a structured acquisition process to ensure campaigns are aligned with business objectives and continuously optimized for performance.

  1. 01

    Business and Audience Understanding

    Understand your product, target market, customer profile, acquisition goals and competitive landscape.

  2. 02

    Acquisition Strategy

    Define campaign objectives, acquisition channels, audience segments, budgets and target performance metrics.

  3. 03

    Campaign Setup and Tracking

    Configure advertising campaigns, conversion events, app attribution, analytics and tracking systems.

  4. 04

    Campaign Launch

    Launch targeted mobile and web acquisition campaigns across suitable advertising platforms.

  5. 05

    Performance Monitoring

    Monitor campaign performance, acquisition costs, traffic quality, lead quality and conversion rates.

  6. 06

    Optimization and Scaling

    Optimize audiences, creatives, bidding strategies and landing pages to improve acquisition efficiency.

  7. 07

    Reporting and Insights

    Provide transparent performance reports with acquisition metrics, campaign insights and recommendations.

Why Choose Haze Media IT for User Acquisition?

At Haze Media IT, we combine digital marketing strategy, campaign management, technology integration and performance analytics to help businesses scale their digital products.

Our Advantages:

  • Performance-Driven Campaigns: Focus on measurable acquisition outcomes.
  • Mobile and Web Expertise: Strategies for both application installations and website conversions.
  • Audience Targeting: Reach relevant audiences based on business and campaign objectives.
  • Data-Driven Optimization: Use campaign data to continuously improve performance.
  • Conversion Tracking: Implement appropriate tracking and attribution mechanisms.
  • Lead Quality Focus: Optimize for qualified leads rather than just lead volume.
  • Transparent Reporting: Track campaign performance and acquisition costs.
  • Scalable Growth Strategies: Optimize campaigns as your business expands.

Industries We Serve

We support user acquisition and performance marketing campaigns across multiple industries.

  • Mobile Applications: Increase Android and iOS app installations and engagement.
  • SaaS and Technology: Generate trial sign-ups, product registrations and qualified business leads.
  • E-commerce: Drive relevant website traffic, product discovery and online purchases.
  • FinTech: Acquire relevant users for financial applications and digital services.
  • Healthcare: Generate enquiries and appointments for healthcare platforms and services.
  • Education: Drive student registrations, course enquiries and application downloads.
  • Real Estate: Generate property enquiries and qualified buyer leads.
  • Travel and Hospitality: Increase bookings, enquiries and app adoption.

Advertising and Analytics Technology Stack

We use modern advertising, analytics and attribution platforms to manage and measure acquisition campaigns.

Advertising Platforms:

  • Google Ads
  • Meta Ads
  • Instagram Ads
  • LinkedIn Ads
  • TikTok Ads, where supported

Mobile App Analytics and Attribution:

  • Firebase Analytics
  • Google Analytics 4
  • AppsFlyer
  • Adjust
  • Branch

Web Analytics and Tracking:

  • Google Analytics 4
  • Google Tag Manager
  • Google Search Console
  • Meta Pixel
  • Conversion APIs

Reporting and Optimization:

  • Looker Studio
  • Google Sheets
  • Marketing Performance Dashboards
  • Custom Campaign Reporting

Frequently Asked Questions

What is user acquisition in digital marketing?

User acquisition is the process of attracting and converting new users or customers through marketing campaigns, advertising platforms and other acquisition channels.

What is CPI in mobile app marketing?

CPI stands for Cost Per Install. It measures the average advertising cost incurred for each attributed mobile application installation.

Formula:

CPI = Total Advertising Spend ÷ Attributed App Installs

What is CPL in digital marketing?

CPL stands for Cost Per Lead. It measures the average advertising expenditure required to generate one lead.

Formula:

CPL = Total Advertising Spend ÷ Total Leads Generated

What is the difference between CPI and CPA?

CPI measures the cost of acquiring an app installation, whereas CPA measures the cost of acquiring a defined action or conversion, such as a purchase, registration or subscription.

Which platforms are used for mobile app user acquisition?

Common platforms include Google App Campaigns, Meta Ads and Apple Ads. Other advertising networks can be selected based on the target market and app category.

Can you run user acquisition campaigns for both Android and iOS?

Yes. We plan and manage campaigns for both Android and iOS applications, depending on platform requirements, audience availability and campaign objectives.

How do you measure lead quality?

Lead quality can be evaluated through qualification criteria, valid contact information, customer intent, sales acceptance and lead-to-customer conversion rates.

Can you generate international app installs and leads?

Yes. Campaigns can target selected countries, regions, cities and audience segments based on your business objectives and advertising platform availability.

How much budget is required for CPI and CPL campaigns?

The required budget depends on your target geography, industry, audience, competition, campaign objectives and expected conversion volume. We recommend defining a test budget before scaling campaigns.

Do you provide campaign tracking and reporting?

Yes. We configure appropriate analytics and attribution tools to monitor installs, leads, acquisition costs, conversions and campaign performance.

Your next growth opportunity

Let's Accelerate Your User Acquisition

Whether you want to increase mobile application installations, generate qualified website leads or scale your digital product, Haze Media IT can help you build and optimize performance-driven acquisition campaigns.

From CPI and CPL campaigns to complete mobile and web user acquisition strategies, we help businesses turn marketing investments into measurable growth opportunities.

Let's find the right audience and grow your business.

Talk to Our Growth Team Request a Campaign Strategy